The Italian sound of chalk and artist's canvas. A charming, art-oriented address for art-supply shops, restorers, stucco firms, atelier brands, Mediterranean-tinted lifestyle brands or art schools that want to unite tradition and craftsmanship in a single word. Gesso (Italian for « plaster » or « chalk primer ») has been, since the Renaissance, the first brushstroke of every classical painting — the foundation of every great masterpiece. The term is, in art and restoration circles, an international insider code for quality. Five letters, vowel-rich sound, Italian way of life — an address that stands out immediately in gallery directories and artist networks.