Italian for « beautiful mountain » — an elegant, southern-sounding name with an aspiration to height. Built for hotels and resorts in mountain regions, restaurants and wineries with refined cuisine, real-estate projects in locations with views, fashion and lifestyle labels with a Mediterranean touch, or as a personal brand for architecture, art and consulting. « Bel » + « monte » — two vowel-rich syllables, familiar in Ticino, northern Italy and throughout the Romance-language world. In Switzerland a sonically strong name that immediately associates mountain view and pleasure. Eight letters, easy to remember, carrying already in the logo design through the syllabic rhythm.