Five letters, a stand-alone made-up word — brand-ready and internationally pronounceable. Suits as an identity for tech startups, app brands, fashion/lifestyle labels, consultancies or concepts that start on an empty stage and want to define their meaning themselves. Short, clean domain names without fixed word meaning are the royal class of branding: they don't collide with any term, can be registered worldwide and used in any language without semantic shadow. « Altho » has a soft vowel-consonant alternation, identically readable and pronounceable in German and English — a rare opportunity on .ch.